Reconnect was a conceptual campaign to connect second or third-generation immigrants with their cultural backgrounds. Reconnect would offer a chance to win cultural tours to a destination based on your background. This campaign was conceptualized in an attempt to reacquaint individuals with their family history and traditions to help preserve these cultures in people’s families for years to come. 

The campaign was a series of posters, banners, illustrations, advertisements, and merchandise the campaign would sell and give away to raise funds for these cultural tours and trips.