A series of illustrated badges, designed and animated for Underdog Studio, bringing the mantra of the company to life with bold visuals across multiple mediums. These designs and animations have been utilized as Instagram stickers, enamel pins, t-shirts, and physical stickers—expanding the brand’s visual identity with engaging, expressive artwork.

Each badge was crafted to capture the essence of Underdog Studio’s creative spirit, incorporating its signature colours, strong typography, and playful yet edgy illustrations. The animations add an extra layer of personality, bringing a gritty energy to Underdog Studio’s merchandise and social presence.

This project was made in collaboration with the design studio; Underdog Studio Ltd.