In collaboration with Underdog Studio and team, created an illustrated animation for Coors Light’s Just for the Chill of It campaign, tailored specifically for the Quebec market. Designed for social media, the animation captures the refreshing, laid-back essence of the brand while resonating with local audiences through dynamic visuals and playful storytelling.

Blending illustration and motion design, the piece brings the campaign’s cool, crisp energy to life, enhancing engagement across digital platforms. The result is a visually striking and culturally relevant animation that reinforces Coors Light’s identity as the ultimate beer for kicking back and enjoying the moment.